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Hayden Bleasel

I'm an Australian Design Engineer living in ๐Ÿ‡บ๐Ÿ‡ธ Delray Beach, Florida. I love creating beautiful software that delights users and reimagines the way we interact with technology. I'm also an avid drone pilot, gamer and open source maintainer.

I'm currently exploring new ideas (particularly AI-native apps) and building open source software. If you like my OSS work, you can sponsor me.

I maintain a small mailing list where I share infrequent updates on my projects and what's new. Join 2,329 readers if you're interested!

You can also read my blog, get in touch or follow me on these platforms.

Work

My previous role was Chief Product Officer at Corellium, pioneers of an incredible Arm virtualisation platform. I moved to Delray Beach, Florida in 2021 to lead the Product, Design and Support teams in blurring the line between real and virtual. Their platform is designed to assist with security research (typically for government agencies and defense contractors looking for OS-level vulnerabilities), pentesting, DevSecOps and training. In my last year as CPO, we achieved a 50%+ increase in ARR and a 97% renewal rate; and rolled out new solutions in the Enterprise and Automotive space.

Before that, I was Director of Jellypepper, an award-winning digital agency for disruptive startups. We worked with early stage tech companies in niche areas such as self-driving car tech, AI, biotech, crypto, drone delivery, cybersecurity and even orbital (outer space) logistics. Jellypepper was acquired by Raw Studio in 2024.

Earlier in my career, I was the Head of Product and Design at Spaceship, a leading Australian investing platform later acquired by eToro; and did a product design internship at Palantir. Through various contracts, I was also fortunate enough to work with Australian Ethical, Canva, Clipchamp, ESLint, Google, National Geographic, Nike, Node.js, R/GA, Timberland, Toyota, Westfield and many more brilliant companies1.

I've also enjoyed working with open source organizations. You may have seen some of my work out there โ€” ESLint, Node.js and SWC plugins for example.

Projects

I've built a lot of projects, apps and tools over the years. Many have failed and some have succeeded, but I've learned a lot from each of them.

One of my earlier successes was a tool for learning, improving and generating code with AI called Refraction which was acquired by Twistag in 2023. Refraction was used by the world's most innovative companies, including Amazon, Accenture, Bentley, Cisco, IKEA, Repl.it, Roblox, Softbank, Sega, TikTok, Uber, Yahoo and more2.

Many of my projects are still active or in progress, including:

Adventures

I love to explore new places and capture the beauty of nature and urban landscapes. I currently have a DJI Mavic 3 Pro which sports a Hasselblad triple-camera system capable of recording 4K video at 60FPS. I publish my individual clips on Instagram and my full-length videos on YouTube.

Here's my latest full-length video from Minnesota and South Dakota โ€” an expedition through the frozen plains of the Midwestern United States.

Stack

Here's some tools, technology and products I use every day.

Speaking and Interviews

Some conferences, meetups and interviews I've been a part of.

1 I've also worked with Advancell, Airwallex, Audience Republic, Baraja, Brighte, Comfort Delgro, Elevio, Faethm, Flaunter, Flirtey, Futrli, Grow, Inventia, Kerbly, Lightswap, Lookahead, Notiv, Perlin, Pursuited, Resolution Collective, Rezi, Ribit, Shippit, Siesta Campers, Simply Wall St, Snug, Space Machines Company, Spaceship, Tank Stream Ventures, Teleqo Technologies, Tyro Payments, UpGuard, UTS, Zibbet and Zookal.

2 Refraction was used by Accenture, AKQA, Amazon, Bentley, Canva, CapGemini, Cisco, Experian, ExpressVPN, Google, H&M, Ikea, John Deere, Nespresso, PandaDoc, Qantas, Rakuten, Red Bull, Repl.it, Roblox, Softbank, Sega, Tiktok, Uber, Washington Post, Wix, Yahoo, Zoho and ZoomInfo.