I enjoy creating desirable products, using a combination of problem-solving and visual creativity to product beautiful apps that people love to use. We call this data and creative driven role Product Design. I also love to create modern, thoughtful brands that align your strategy with your customer’s experience, creating something greater than the sum of its parts. This is called Branding.
Design should be informed by the message you want to deliver. I love bringing brands and products to life with honest, authentic copy and marketing material. This is called Content. I frequently lead strategic direction to develop a shared understanding of why a project exists and what the goals are, focusing on communication with key stakeholders. I refer to this as Strategy. I like building modern, beautiful and reliable website and apps on cutting-edge technologies, using the latest in React tooling and serverless architectures. This, of course, is Code.