Hayden Bleasel

Hayden Bleasel

Product Designer & Engineer

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Summary

I'm a detail-oriented designer that enjoys reducing complex problems into thoughtful solutions for Web and Mobile (iOS and Android). My primary focus is Product Design in the form of UI and UX; and creating, maintaining and growing design systems. I’m also relatively good at branding, copywriting and a few others. While my style is flexible, I tend to bring simplicity, functionality and accessibility throughout my work. I value companies and teams with strong missions.

I love collaborating closely with cross-functional teams and partnering with other teams in Engineering, Research and more to take ideas from concept to launch to growth. While I’m typically happy owning the design process, I also enjoy working with and fostering tight-knit, collaborative and diverse design teams.

I tend to follow a lean, iterative approach to design centred around empathy, constant learning and ideation; consisting of end-to-end visual design, prototyping, testing and measuring success of products and design systems. I also focus heavily on the power of clear communication in both execution of my work and presenting to stakeholders.

Selected Work History

Chief Product Officer, Corellium

2021Present in Remote

I’ve joined Corellium, pioneers of an incredible Arm-virtualisation platform. I lead the Product teams (essentially Product Design, Branding, Product Management and Frontend Engineering), shaping the direction of our digital experiences and blurring the line between real and virtual.

There’s a lot to do. Part of it is obviously ensuring the maximum appeal of our brand and products, but I hope to create a process of learning-based, iterative and scalable design, as well as a general sense of design culture and appreciation throughout the company.

I’ll also be working to create a larger team, establishing a creative and product vision for the future based on a combination of data and insight; and, through a stronger, more coherent brand and product, create a tighter relationship with our users and investors.

Watch this space 👀

Director, Jellypepper

20172021 in Sydney, Australia

  • Bootstrapped a multi-$M agency from the ground up in 3 years.
  • Partnered with 30+ startups and tech companies to launch new ideas.
  • Grew a tight-knit, diverse and remote team of 5 creatives.
  • Led product and interaction design for B2C and B2B product design projects.
  • Specialised in quickly learning and designing for disruptive technology - designed for companies in self-driving cars, cryptocurrency, blockchain technology, AI, cybersecurity, ARM technology, finance and space logistics.
  • Implemented design process to ensure high design standards, best practices, adherence with common patterns and team-wide design critique.

Head of Product and Design, Spaceship

20162017 in Sydney, Australia

  • Rebranded the company, led Product and Visual Design for website and apps.
  • Created the foundations of the Spaceship design system.
  • Collaborated closely with other departments to create content strategy.
  • Helped grow from $0 in FUM to $100m and a capital raise of $20m.
  • Assisted in managing a team of 10 cross-functional developers.
  • Rebranded the company, led Product and Visual Design for website and apps.
  • Created the foundations of the Spaceship design system.
  • Collaborated closely with other departments to create content strategy.
  • Helped grow from $0 in FUM to $100m and a capital raise of $20m.
  • Assisted in managing a team of 10 cross-functional developers.

Product Design Intern, Palantir

20152015 in Palo Alto, California

  • Collaborated with a multi-disciplinary design team on anti-fraud pilot project.
  • Partnered closely with Engineering, Strategy and Research teams.
  • Designed a node-based graphing system with histogram, object and document viewer.
  • Contribute to internal (now open-source) design system called Blueprint.
  • Produced interactive, animated prototypes to sell concepts to wider team.
  • Wireframing and ideation solutions for complex UI and data problems.

Product Designer / Front-End Engineer, Sumry

20142015 in Sydney, Australia

  • Assisted the leadership team in customer support and success.
  • Designed and implemented a new UI and platform from ground up.
  • Refined the brand identity and social media presence.
  • Ideated and launched multiple growth and experience driven features.

Automation Engineer, MindArc

20142015 in Sydney, Australia

I worked at MindArc as an automation engineer and Magento developer for a short while. I was primarily tasked with rebuilding Magento themes from ground up and creating helpful scripts, however I also worked on some of the client sites. Some of these include famous e-commerce sites like Hello Molly and ShowPo. I also redesigned the MindArc homepage from the ground up.

Partner, Gunmetal Studio

20142015 in Sydney, Australia

While I was in university, I co-founded Gunmetal - an independent web design and development studio. During this time, we had the privilege of working with a range of clients from startups to clothing brands and even big corporate and entertainment companies. Some of our clients included Vimbra, Trekalo, Ryzer, Wild Animal Encounters and National Geographic Channel.

Front-End Developer, Zookal

20132014 in Sydney, Australia

During the first few years of my university degree, I was the lead front-end developer at Zookal. I worked directly with the CTO on building the new Zookal homepage, focusing on modern design and strong responsive capability for an e-commerce site. I also had the chance to work on Zookal’s content-sharing app before it became a big deal in Asia.

View more work history on LinkedIn

Education

Bachelor of Science in Information Technology, Enterprise Systems Development, University of Technology, Sydney

20122016

Bachelor of Business, Management, University of Technology, Sydney

20122016

Testimonials

I've worked with Hayden twice now, firstly at Spaceship and I asked him to help us out at UpGuard. He is both a super talented designer and a capable front-end developer. Either skillset is hard to find. Together, they are incredibly rare!

Kaushik Sen

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