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Product Design Panel at AcademyXi: Designing Products for the World’s Biggest Tech Companies

  • AcademyXi 48 Druitt Street Sydney, NSW, 2000 Australia (map)

It’s a misconception that a designer’s role is purely about aesthetics. There’s no point in having an attractive product if the functionality is poor. Or more importantly, designing a product that does not meet the user’s needs? That would be like having a sleek-looking smartphone that could not make calls.

This is why we need specialist designers. Ones who are focused on overseeing all design aspects including aesthetics, functionality, and the user needs, wants, and behaviours.

Enter the Product Designer.

A Product Designer manages the overall end-to-end function and working processes of a product. To create usable products and services, a Product Designer first defines the user’s problem.

Thanks to tech giants like Facebook and Apple, the role of the Product Designer has received a lot of hype in recent years. But why is their role so important?

Besides managing the end-to-end process, a Product Designer’s role focuses on human-centric solutions. They are responsible for ensuring that products are useful, interactive, and personalised, while of course looking good. They do this by working through numerous iterations of a product to produce the best physical or digital goods that meets customers’ needs.  

At our panel event The Product Designer: Designing Products for the World’s Biggest Tech Companies, learn more about the role of a Product Designer and how it has impacted some of Australia’s largest tech companies.