Hi, I’m Hayden Bleasel. I’m a digital product designer living in Sydney, Australia. I enjoy reducing complex problems into thoughtful solutions that balance simplicity, functionality and accessibility.
I help companies make experiences their customers love by collaborating closely with cross-functional teams and partnering with other teams in Engineering, Research and more to take ideas from concept to launch to growth.
My primary focus is product design for iOS, Android and Web. I’m best at screen designs in the form of UI and UX; and creating, maintaining and growing design systems. I’m relatively good at branding, copywriting and a few others.
I follow a lean, iterative approach to design centred around empathy, constant learning and ideation; consisting of end-to-end visual design, prototyping, testing and measuring success of products and design systems.
While I’m typically happy owning the end-to-end design process, I also enjoy working with and fostering tight-knit, collaborative and diverse design teams.
I’m also a full-stack JavaScript developer, focusing on React + Next for apps and websites, and React Native + Expo for native mobile applications.
I'm currently Chief Design Officer at Corellium where I'm shaping the brand and product design for our ARM-virtualisation platform, blurring the line between real and virtual.
Previously, I ran Jellypepper — an award-winning digital agency for bright ideas, where I managed a team of 5 and typically led the product design projects.
I also work with R/GA every so often, collaborating with their strategy and design teams across different international offices on amazing products and campaigns.
After hours, I work on Neutral — a climate-focused app that combines a lifestyle questionnaire with U.S. EPA and other data sources to calculate your CO₂e emissions, then helps you offset it with a reforestation program.
I’m also the design half of Tomorrow Studio — a tiny incubator for delightful products. We’re currently working on Bokeh — a smart portfolio platform for photographers.
My design tool of choice for anything is typically Figma - it’s brilliant at handling the wireframing, ideating, designing and collaboration aspects of my process. Plus, since FigJam came out, it’s been handy for brainstorming and workshops too! I previously used Sketch, Abstract and InVision.
For prototyping and animating, I typically opt for Principle due to it’s simplicity. Keynote works pretty well too in a pinch.
In 2016, I graduated from UTS with two Bachelors degrees — Business (Management) and Information Technology (Enterprise Systems Development).
In my spare time, I like to mentor young designers and entrepreneurs, advise startups, go to the gym, speak at events, make Spotify playlists, play video games, make apps and learn new things.
I also started a design meetup and used to work on open-source software and Ghost themes.