Selected Work

Director & Lead Product Designer

2017 — Present

Director & Lead Product Designer

Jellypepper

Jellypepper is an award-winning digital agency for bright ideas. I started Jellypepper in 2016 in an effort to explore the world a bit more, see how different industries and people worked.

I’m very hands-on, frequently spearheading or joining the product design and development teams in ideating, creating and shipping client experiences. It’s also helped me figure out what I care about, what I value and what I want to work on in the future.

It’s been a fantastic journey so far. I’ve grown a tight-knit team of 5, met some brilliant people and worked on all sorts of interesting projects in areas such as self-driving cars, future of work AI, ARM virtualization, 3D biotechnology, cybersecurity and even space logistics.

We’ve worked for a bunch of fantastic companies, browse our case studies on our website.

Head of Product and Design

2016 — 2017

Head of Product and Design

Spaceship

Spaceship started in mid-2016 as a technology-focused superannuation fund (if you’re not from Down Under, superannuation is a bit like a 401k pension plan).

The idea was a new type of super fund focused on tech companies where you can get exposure in companies such as Apple, Google and Facebook - “invest where the world is going, not where it’s been”.

I joined Spaceship in September 2016. We raised $1.6M from Atlassian’s Mike Cannon-Brookes and ShowPo’s Jane Lu, then in June the next year raised $19.5M from NEA, Sequoia Capital and Valar Ventures.

During my time at Spaceship, I worked with some insanely talented people to grow a waitlist of 28,000 people, design and build the marketing website and superannuation portal. I also created the foundations of the Spaceship design system that ran our multiple platforms and contributed towards the overall brand styleguide.

Spaceship was a challenge and a rare opportunity to change the way milennials engaged with their finances. I loved the work we did at Spaceship and I hope they find the persistence to break through the regulatory restraints and truly disrupt the superannuation industry.

Product Design Intern

2015

Product Design Intern

Palantir

For a few months in late 2015, I worked as a Product Design intern at Palantir’s Palo Alto HQ. I was part of a small team tasked with designing an anti-fraud focused pilot project. It was my first purely design-focused role and helped kickstart my career in Product Design.

Palantir is one of the most inspiring companies I’ve worked with. I learnt so much from their design team and was able to work on something that really impacted people’s lives. Hopefully I can work with them again one day.

The project I was working on consisted of three key parts. The first was an object-node graphing system called Graph View which built on the core visualisation techniques of their flagship product, Gotham. Isolated subsets of data from Graph View were brought into a relative, time-based visualisation system called Stacks.

Stacks helped show object frequency and positioning over time which could be used to find recurring patterns. The level of granularity required for most cases meant we needed a library that didn’t use a bezier curve to simplify things and allowed for dynamic scaling of time range.

The last part was an Object Viewer — an inspector for individual or small groups objects. It showed the object’s properties with varying visualisation based on property type — string, pointer, geolocation, etc. It also listed that object’s relationships to other important items. By doing this, you were able to inspect a particular object in detail then traverse its relationships.

I was also able to contribute a bit to their internal design system (now open-source) called Blueprint.

Product Designer & Front-End Developer

2014 — 2015

Product Designer & Front-End Developer

Sumry

Sumry is help you land your dream job by interweaving your unique story with your professional achievements, sprinkled with your own personality to create a timeline that help future employers understand the real you.

I initially joined the Sumry team in mid-2014 as a front-end developer. During this time, I learned to ideate, design, build and launch a real product. I was also fortunate enough to dabble in customer support, where I realised that startups have the unfair advantage of being able to really get to know their customers. Some of our users even used Sumry to get jobs at companies such as Facebook and Google.

My focus was designing and implemented an entirely new user interface and platform from ground up, built on Angular. I also spent a lot of time refining the logo, colour palette, social media and overall brand identity.

The overhaul was extensive and covered a lot of missing pieces in the product strategy. We created an analytics dashboard so users could see the impressions they were getting, gamified data collection by highlighting missing fields and profile completion and even added a great little feature called Storyteller — a guided approach to creating a profile by answering a few easy questions.

Some of my other previous roles include...

Date

Role

Description

2020 — Present

Contract Senior User Experience DesignerR/GA

I collaborate with cross-functional R/GA teams globally, focusing on Experience Design, including things such as wireframing, user journey mapping, product strategy, user research, product design and user testing.

2016

Technical ConsultantUTS

I was hired by my university to work on a new project for the Innovation & Creative Intelligence Unit. It is a web-based platform that allows motivated, entrepreneurial students to find other talented students, form groups and start working together on startups or ideas.

2016

Freelance Visual DesignerTyro

Led new campaign for the digital marketing team, designed and produced new landing pages for Tyro’s products and services. Collaborated with marketing and copy teams to help produce rich collateral.

2014 — 2015

Automation EngineerMindArc Digital Agency

I worked with the MindArc team for a short while where I was primarily tasked with rebuilding Magento themes from ground up and creating helpful scripts, however I also worked on some of the client sites such as Hello Molly and ShowPo and the MindArc website.

2014 — 2015

PartnerGunmetal Studio

While I was in university, I co-founded Gunmetal - an independent web design and development studio. During this time, we had the privilege of working with a range of clients from startups to clothing brands and even big corporate and entertainment companies.

2013 — 2014

Front-End DeveloperZookal

I worked directly with the CTO on building the new Zookal homepage, focusing on modern design and strong responsive capability for an e-commerce site. I also had the chance to work on Zookal’s content-sharing app before it became a big deal in Asia.

I've also personally worked on a lot of great projects at Jellypepper...

Date

Client

Description

2021

Website DevelopmentSiesta Campers

I worked on the website redesign and build.

2021

Front-End DevelopmentAirwallex

I helped out briefly with design system development

2020

Website Design and DevelopmentGrow Inc.

I worked on the new website design and build.

2020

Website DevelopmentInventia

I worked on the brand refresh and new website for Inventia and the landing page for Inventia Skin.

2020

Website DevelopmentCorellium

I worked on the rebrand, new website strategy, design and development.

2020

Product DesignShippit

I worked on the design and build of the new Lyne Direct app.

2020

Product DesignSpaceship

I worked on the design for their new Voyager web app.

2019

Product DesignSnug

I worked on product feature redesigns and application PDF concepts.

2019

Product DesignSimply Wall St

I worked on product redesign concepts.

2019

Product DesignAudience Republic

I worked on product design for a new automation platform.

2019

Product DesignClipchamp

I worked on product-led growth and app redesign concepts.

2019

Product and Website DesignUpGuard

I worked on a website redesign concept, new product updates and pioneered new product wireframes.

2018

Product DesignZibbet

I worked on the brand update, new website, product redesign and design system.

2018

Product DesignLightswap

I worked on the new website, product redesign and design system.

2018

Website Design and DevelopmentFlirtey

I worked on the website design and build, Series A / B deck designs and product design concepts.

2018

Product DesignFlaunter

I worked on the new website, product redesign and design system.

2018

Website Design and DevelopmentBrighte

I worked on the new rebrand, new website and product redesign.

2018

Visual Design and Web DevelopmentBaraja

I worked on the new rebrand and website, as well as support for Amazon Innovation Day 2019 and CES 2020.